Logo design for power awareness
Wes Goodhoofd writes in:
The picture I have attached has the words “Flick Off” and is sanctioned by the provincial government here in Ontario, Canada for awareness to climate change.
Their idea is to make people “flick off” their lights and other electronics when not in use, and while the idea is excellent, the execution is broken.
They have purposely used a font that makes the phrase appear as the F word. The worst part of this is that this logo appears on numerous campaign items, like buttons and bumper stickers that are given out to everyone from elementary school students to adults.
The logo for this campaign is broken and can be found at flickoff.org.
(via NOGG3R5’s shared items in Google Reader)
Posted on Wednesday May 23rd
